The Berkley Gulp! Alive! 1″ Minnow in Luma Glow delivers powerful scent attraction with a realistic minnow profile that helps trigger more strikes. Designed to replace live bait, it makes fishing simpler, cleaner, and more effective, especially when targeting pressured or cautious fish.
Pre-soaked in Gulp! Alive! attractant, this soft bait continuously releases scent to draw fish from a wider area. The soft, flexible body creates natural movement in the water, while the glowing Luma Glow color boosts visibility in low-light or murky conditions. When the scent fades, just return the bait to the jar to recharge and keep fishing.
Key Features
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1″ minnow profileRealistic shape fish recognize and strike
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Gulp! Alive! scent formulaExtreme scent dispersion attracts fish from farther away
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Rechargeable baitReturn to the jar to refresh scent
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Soft, lifelike actionNatural movement triggers more bites
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Luma Glow colorHigh visibility in low light and stained water
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Live bait alternativeNo mess, no maintenance, easy to use
